This is how universities win the war for talent

Attracting and retaining talented students and highly skilled staff requires not only high-quality education, but also attractive career prospects. Internationalisation is high on the agenda at higher education institutions.

Each faculty has its own marketing and communications team that develops social media campaigns, promotes research and tries to attract as much foreign talent as possible. The universities' funding system plays a role in internationalisation. This is because all universities in the Netherlands receive money from one pot. The more students you attract, the more favourable the distribution of the pot.

This white paper briefly explains what internationalisation means for Dutch universities and how these institutions attract and retain students and staff, but also what role social media plays in this and what steps you need to take to ensure that, as a university, you become successful for students and staff.

Finally, you will read more about university business expenses, their sensitivities and how insight and control can help simplify the claims process.